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If you’ve been an entrepreneur for a while, you already know that running your own business is a solitary experience. Sure, there are clients, colleagues, suppliers and employees around you, but being the person in charge puts you in unique, and therefore isolated, position. Quite literally, you ARE your business. No one is going to […]
The terms “marketing” and “branding” often get used interchangeably. But, in reality, they are very different from one another. Basically, your brand is who you are and what you promise. Marketing, on the other hand, is the act of promoting your business and its product or services. You can’t effectively market your business without first […]