How to Network at Parties and Social Events

How to Network at Parties and Social Events

Networking is an incredibly effective way to grow your business. As an entrepreneur, you should always be networking. And, not just at business networking events, but even at parties and social events as well. Between summer barbeques, Christmas gatherings, your...
5 Kinds of Offline Marketing That Will Grow Your Business

5 Kinds of Offline Marketing That Will Grow Your Business

As an entrepreneur, you know the value of marketing. The trick becomes knowing where you should invest your marketing dollars and time. In this day and age, when it comes to marketing, the emphasis tends to be on online marketing. While online marketing tactics – such...
Why Every Business Owner Should Publish a Book

Why Every Business Owner Should Publish a Book

Have you ever thought of writing a business book? There was a time when I never imagined I would. After all – I thought, I was a business owner – not an author. But, when the urge hit me, and wouldn’t let go, writing and publishing my book, “Branding on a Shoestring”,...
How to Promote Your Brand Using Digital Marketing

How to Promote Your Brand Using Digital Marketing

Having a strong online presence is a must in this day and age. Most people who are considering doing business with you will check you out online before making any decisions about investing in you. They will look for your website, do a Google search, or see what people...
5 Kinds of Team Support You Need As an Entrepreneur

5 Kinds of Team Support You Need As an Entrepreneur

If you’ve been an entrepreneur for a while, you already know that running your own business is a solitary experience. Sure, there are clients, colleagues, suppliers and employees around you, but being the person in charge puts you in unique, and therefore isolated,...
Person-To-Person Marketing Strategies That Work

Person-To-Person Marketing Strategies That Work

The terms “marketing” and “branding” often get used interchangeably. But, in reality, they are very different from one another. Basically, your brand is who you are and what you promise. Marketing, on the other hand, is the act of promoting your business and its...