Displaying your product or service at a booth or table at a tradeshow is a great way to get the word out about your small business.
Tradeshows are a great idea, but make sure you are strategic when taking part in them, so that you get value from your investment.
Know the audience
Speak to the tradeshow organizers and ask lots of questions about who will be attending the event. Know their needs, their budgets, their expectations, and so on. Know exactly to whom you are selling to, and hone your elevator pitch, your display, and your marketing materials accordingly.
Streamline your message
Think of your display booth as a billboard on the highway. You have two seconds to make a great first impression. Give the tradeshow attendees an instant reason to stop at your table. Don’t clutter your display with multiple messages and offers. Know what the tradeshow attendees are looking for and then hit them with something that appeals to that. Once they stop to talk to you and get to know you better, you can tell them about all you have to offer, but in the beginning, lead with the biggest attention-grabber you can think of.
Get their contact information
Now that you’ve grabbed their attention, make sure you can stay in touch. Get their contact information in exchange for a discount on a limited time offer, subscription to your e-newsletter, an e-book, or something of value to someone who has the potential to be your client.
Have a Takeaway
Seems obvious, but make sure you give them a way to easily get in touch with you. Business cards and postcards are great, but if you can offer something of value that they are more inclined to keep, like a tip sheet, fridge magnet, or pen… even better
Visit the other booths
If possible, take some time out from your table to network with the other vendors at the tradeshow. Don’t think of the other tradeshow sponsors as competition, consider them as potential collaborators. After all, you have at least one thing in common, you might discover a great resource or referral partner!
Believe it or not, the real hustle doesn’t begin until after the tradeshow. Follow up with all the potential business contacts you made. Follow up is essential if you are to get value out of your tradeshow investment.
Need help with your small business branding and marketing? Call Kim Speed at Purple Moon Creative today!
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