These days, writing a book is a practical marketing practice for many business owners.
And the good news is that publishing a non-fiction book that relates to your business or industry is now easier than ever.
You could distribute a digital eBook or an actual, physical book. You can self-publish or go the publisher route. You can give your book away for free or you can charge for it. And if you’re terrible at writing, you can always hire a ghostwriter. The bottom line is, you have tons of options.
While it might at first seem tangential from the actual running of your business, there are some really great reasons why many entrepreneurs are becoming authors:
Position yourself as an expert.
Being known as an author immediately adds to your credibility as a business owner. People will feel more comfortable buying from someone who has written a book, as opposed to someone who hasn’t.
If you’re looking to do speaking engagements, writing a book is a great way to show your expertise to the person hiring and looking for speakers. Speaking is a great way to market yourself and your business.
Once your book is written and published, you can potentially rake in a second income without much further investment of your time or focus. And establishing multiple and passive income streams is the entrepreneur’s key to financial success.
Collect valuable data from your target.
Even if you don’t charge a fee for your publication, you can still get something of value for it that will help your business in the long run. For instance, you can offer a download of your book for free in exchange for the reader’s email address. Now that you have their email address, you can stay in touch with someone who has been prequalified as a potential client.
It makes a nice leave-behind.
If you publish hard copies of your book, you can give them away at your speaking events, at networking events or any professional get-together. Giving someone a book has a more lasting impression than just leaving behind a business card.
It’s about the process.
Any writer will tell you that writing changes you. It makes you grow. You might think you know your business now, but once you’ve written a book about it, you will know it on a whole new level. Think of writing a book as the next step in your professional growth.
Need a hand with your business’ brand? Call Kim Speed at Purple Moon Creative today!