by Kim Speed | Mar 2, 2016 | News
Most small business owners are aware of the importance of having a business brand, but many are not mindful of their personal brand. A business brand and its owner’s personal brand are closely intertwined. In fact, for really small businesses, they might be the same...
by Kim Speed | Dec 14, 2015 | News
I was recently interviewed by Jamil Jama of Entrepreneur Stories where we discussed how Purple Moon Creative, Brand and Marketing Boutique started and how it has evolved. We also discussed how and why it is so important for a small business to develop and own their...
by Kim Speed | Aug 5, 2015 | News
One of the great perks of being in business for yourself is not having to conform to office culture and wearing a corporate “uniform.” As an entrepreneur based in a home office, you can wear whatever you want. You can work in your bathrobe! You can technically attend...
by Nishi Sood | Mar 18, 2015 | News
As small business owners, we can sometimes become so obsessed with pleasing our clients and potential clients that we lose sight of when it may be time to say goodbye. Sometimes a client relationship – just like any other kind of relationship – can turn...
by Nishi Sood | Feb 11, 2015 | News
Becoming a successful small business owner requires a serious shift in mindset. When you become an entrepreneur you make the transition from being a skilled trades-person to being an expert in your field. Why is it important to be seen as an expert? Experts are valued...