How Storytelling Can Help Entrepreneurs Build a Brand

How Storytelling Can Help Entrepreneurs Build a Brand

Are you a great storyteller? When faced with the task of building a brand for your business, storytelling might be the last thing on your mind. After all, what does storytelling have to do with your business? As it turns out… a LOT. The role of storytelling in...
5 Branding Fundamentals for Your Business

5 Branding Fundamentals for Your Business

Sometimes, it’s good to get back to basics. When running a small business, it can be easy to get lost in the day-to-day tasks and lose focus on what it means to manage a brand. So here’s a quick refresher on 5 branding fundamentals for your business, to keep you on...
How to Choose Colours for Your Branding

How to Choose Colours for Your Branding

Colours affect our moods and our choices, to a certain extent. While there are no hard and fast rules, certain colours have come to represent specific ideas and values when it comes to branding. So, when it comes to choosing colours for your branding, you definitely...