3 Reasons Your Small Business Needs a Brand

3 Reasons Your Small Business Needs a Brand

When you think of your small business, do you think about your brand? Or do you think branding is something meant for big companies, such as Apple or Amazon? The truth is, every business needs a brand – yes, even a small business. Especially a small business. When you...
How To Prepare To Identify Your Ideal Client

How To Prepare To Identify Your Ideal Client

As a business owner, you have limited resources. You have limited time, limited focus, and limited energy… among other things. You simply can’t afford to waste your limited resources on trying to win over the wrong clients. Or, trying to please the wrong clients....
What to do when it’s time to hire a branding agency

What to do when it’s time to hire a branding agency

New business owners often finds themselves wearing many hats. If you are in the early stages of getting a business off the ground, you might cover every role your business requires, even the less-than-glamorous ones. One moment you are the CEO, next thing you know...