by Nishi Sood | Mar 18, 2015 | News
As small business owners, we can sometimes become so obsessed with pleasing our clients and potential clients that we lose sight of when it may be time to say goodbye. Sometimes a client relationship – just like any other kind of relationship – can turn...
by Nishi Sood | Feb 25, 2015 | News
Human beings are visual creatures, so as an entrepreneur, you have likely considered using images for your small business’s website, blog, promotional pieces and various marketing materials. While it’s always best to stand out with original images that are created...
by Nishi Sood | Feb 18, 2015 | News
When you’re a small business owner, it becomes necessary to think of out-of-the-box ways to find clients who are right for you. One way to engage your specific target market is to brand yourself as an expert by hosting an event such as a workshop or seminar. The...
by Nishi Sood | Feb 11, 2015 | News
Becoming a successful small business owner requires a serious shift in mindset. When you become an entrepreneur you make the transition from being a skilled trades-person to being an expert in your field. Why is it important to be seen as an expert? Experts are valued...
by Nishi Sood | Feb 4, 2015 | News
When it comes to getting publicity, entrepreneurs need to be more creative and think beyond traditional advertising. One such out-of-the-box tactic involves writing a press release and encouraging journalists from print, radio, television and digital media to talk...
