by Kim Speed | Mar 8, 2017 | News
Every entrepreneur knows that strong branding is imperative to the success of a business. After all, your brand is your reputation. Your brand is what other people think about you. Therefore, successful branding starts with knowing your target audience, and knowing it...
by Kim Speed | May 20, 2015 | News
Displaying your product or service at a booth or table at a tradeshow is a great way to get the word out about your small business. Tradeshows are a great idea, but make sure you are strategic when taking part in them, so that you get value from your investment. Some...
by Nishi Sood | Nov 12, 2014 | News
Blogging for your small business is an excellent way to position yourself as an expert in your industry and engage an audience with your written content. However, if you don’t have a handle on your brand before launching a blog, you may be disappointed by results....
by Nishi Sood | Jul 30, 2014 | News
Brands can take a long time and a lot of meticulous thought and effort to build. Which is why it can be difficult – although necessary – for every small business owner to periodically take a good hard, objective look at their branding and maybe consider a redirect. If...
by Nishi Sood | Jul 23, 2014 | News
Naming your small business can be a challenge. It can be as difficult as naming a child! After all, once your business is named, it’s really difficult to go back and change it without causing confusion regarding your brand. Here are some tips to guide you when naming...
