by Nishi Sood | Feb 11, 2015 | News
Becoming a successful small business owner requires a serious shift in mindset. When you become an entrepreneur you make the transition from being a skilled trades-person to being an expert in your field. Why is it important to be seen as an expert? Experts are valued...
by Nishi Sood | Sep 24, 2014 | News
Many entrepreneurs offer advice and tutorials online. At first, it may seem absurd to want to give away expertise for free (or for a very low price), but from a marketing standpoint, there is a very logical explanation. For small businesses, writing and distributing...