Creating this brand was great fun. In addition to being a premier hair salon, Red Lemon is a place where the customer feels cared for and relaxed, while enjoying good conversation and a few laughs. Developing a brand identity that captures this feeling was key.
In any industry, repeat business is the surest sign of success. When Red Lemon decided to expand to a new location, with a new brand targeted to a younger clientele, we were thrilled that they called upon Purple Moon Creative again. We put our heads together, and the result was Fringe by Red Lemon.