Small Business Training
Brand and Marketing Training for the Small Business
Ready to take control of your brand to up your business game?
The Small Business Brand & Marketing Training Course is designed for the growing small business who wants to use their brand to build awareness and become visible to the right clients and prospects, allow you to profit now while you build long term growth. This training course is designed for business owners, administrators, marketing coordinators, office managers, virtual assistants and sales managers looking to improve conversions.
In this practical 10 week training course, you will learn how to use your brand to create marketing campaigns for your business that get you the visibility you need. Get a clear understanding of the power of your brand and how it can work for you. Learn to develop marketing initiatives, create graphics and use effective brand strategies to attract more customers with less effort. Discover how you can measure results and use the results to reach a greater audience. This course enables you to take control of your brand, implement your own marketing strategies and not be held hostage by expensive agencies or service providers.
This training course is designed for small business owners, administrators, marketing coordinators, office managers, virtual assistants, and sales managers looking to increase company awareness, attract more customers, and close more leads.
HERE’S WHAT YOU’LL LEARN
MODULE 1
BRAND and MARKETING DEVELOPMENT
Brand Discovery
Brand clarity means more clients, more money, and more freedom. The world is becoming smaller and smaller as people become more connected, and this creates an even stronger need for leaders to invest in building a brand that positions them as industry authorities and trusted resources for their audience.
Learn how the power of your brand can persuade clients to choose your product or service over your competition.
Brand Audit
Learn how to the research the competition, their message and marketing strategies. Compare and analyze to differentiate your brand.
Define Your Audience
Learn who your clients are, what they need, and how you can solve their problems. Start to create a relationship that continues to grow and strengthen. Turn your best customers into loyal raving fans who become your best sales team.
Develop a message that speaks to your specific audience and engages with them without feeling sales-y.
Position Yourself Correctly in Your Market
Know where to position yourself in the market to differentiate from your competition and stand out.
Creating a powerful positioning statement that keeps the company focused and working together towards the same goal.
Brand Tagline and Message
Learn how to create an effective message that clearly defines and positions your brand in the minds of your ideal consumer.
Marketing Action Plan
Understand what it takes to build a strong brand that drives company growth.
Learn how to develop an action plan that will create warm leads and win more clients.
Develop both digital and traditional marketing skills to devise, implement and measure campaigns that engage and convert.
MODULE 2
BRAND ASSETS
Logo Design Fundamentals
Emotional Impact of Colour
Key Elements to Consider When Designing Your Communications
Social Media Design and Set Up
Showing up online with a consistent look is imperative to continue to strengthen your brand message. Both your words and your graphics need to support what you stand for and build your reputation. Choosing the right social media platforms is key to your success online. We will teach you about the various options and help you to choose the right platforms to bring you the most brand awareness for your business.
Website Design Strategies
Attraction Marketing Device
MODULE 3
MARKET YOUR BRAND
Content Marketing
Develop your brand stories and learn how to use them to connect with your buyer and take them through the brand journey. Stories are what set you apart and differentiate your brand. Know when and where to use stories to optimize your success.
Social Media Marketing
Social Media is an excellent medium to market your business and to get your name in front of your ideal client. We guide you through the creation of profile images and cover graphics for your social media accounts. Build brand supporting images to elevate your profile on YouTube, Facebook, Instagram, LinkedIn, and Twitter.
Email Marketing
Understand the concepts of segmentation, personalization, timing, and engagement along with the legislation and regulations surrounding data protection underpin an effective email marketing strategy.
Funnel Marketing
Learn how to build a client attraction lead magnet. Set-up an email marketing funnel to nurture those leads and build relationships with new potential customers.
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Marketing Analytics
The fundamentals of web analytics and the associated best practices concerning data collection, consent, and privacy that enable a digital marketer to draw actionable conclusions from website or marketing channel data. Learn how to read the data collected to monitor campaigns and set business goals.
Small Business Marketing
Learn specific tactics to reach your audience on a limited budget and create a powerful presence in your marketplace. Raise brand awareness using effective online and offline techniques. Create both internal and external communications to increase sales conversions.