Digital Marketing Training
Digital Marketing Strategic Advantage
Ready to take control of your digital presence and become visible to your clients and customers?
Digital Marketing is more important to businesses than ever before, but the ideas and concepts continue to be complicated. Understand fundamental digital marketing campaigns, concepts, and techniques, including the use of market and user research to develop brand positioning and strategy
In this practical 12 week training course, you will learn aspects of digital marketing that are broken down into comprehensible pieces for you to understand. For entrepreneurs, business owners, and marketers, knowing the potential in front of you, but unsure where to begin, we’ve taken our years of experience, and put together the lessons that will empower you to understand digital marketing so that you are comfortable using it as a marketing method.
HERE’S WHAT YOU’LL LEARN
- Learn how to market through social media B2B
- Learn how to market through social media B2C
- Lead generation and finding leads that turn into sales
- Automation Tools
- Social Media Sales
- Learn the different Digital Marketing & Social Media platforms
- How to automate your marketing strategy
- How to use ads to scale your business
MODULE 1
STRATEGY, PLANNING & CONTENT
Strategy
Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and engaging for your prospects and customers, no matter when or how they intend to buy.
Planning
What forms will your content take? Infographics? Videos? Blog posts? Having identified the topics you want to take a position on, you’ll need to determine which formats to budget for so you can best express that position.
Content
Chances are your product or service is not the only one of its kind. And there’s probably already loads of relevant content online. How can you can make your content original, different and valuable? By connecting to the authentic heart of your brand, and sharing your unique knowledge and perspective.
Discover your personality and learn how to bring it to life to stand out from the competition.
Learn to write for your audience. Use the words your users use. Research keywords that your users use and optimize it for search engines.
MODULE 2
SOCIAL MEDIA MARKETING
Organic and Paid Social Media
Learn how to engage both organic and paid social media to effectively reach their target demographic. Select the channels that will drive the most impact for your brand, practice drafting messaging, and creating ads.
Understand the major social media platforms, Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and which are the best choices for your messages.
Publishing
Using social media marketing for small businesses starts with having a consistent presence. By being present on social media platforms, you give your brand an opportunity to be discovered by your future customers.
Learn the best times, frequency and platforms to post your brand’s stories, blogs, and images.
MODULE 3
EMAIL MARKETING
Copywriting
Explore how email can be a powerful tool to engage your customers and augment a digital marketing strategy. Learn how to craft standout emails and know the rules and regulations that dictate what you send.
Marketing Funnels
Create a marketing funnel to take the customer on a journey from the discovery stage (when they first learn about your business) to the purchase stage (when they’re ready to buy your product or service). Funnels can also include post-purchase follow-ups which increase retention as well increased revenue with additional products or services.
MODULE 4
SEARCH MARKETING
Search Engine Optimization (SEO)
Optimize your online content so that a search engine will show it as a top result for searches for a certain keyword. Know the three parts of SEO, you, the search engine, and the searcher.
Get hands on experience finding the right keywords to show up in the right search results.
Analyze Your Current Website Setup
If your website is poor, out-of-date, or not user-friendly, an SEO campaign is going to have very little effect. You need much more than just a good keyword and optimization strategy to succeed.
Determine whether your site is in Google’s index
Help Google find your content.
Learn how to use Google Analytics to improve search results.
Google My Business Set-up
Claim your local business. Update an existing business or create a new listing on Google My Business. Verify yourself as the owner of a listing, add contact info, business type, and photos. Show up in Google Maps and the Google knowledge panel.
