The Importance of Brand Before Blog

The Importance of Brand Before Blog

Blogging for your small business is an excellent way to position yourself as an expert in your industry and engage an audience with your written content. However, if you don’t have a handle on your brand before launching a blog, you may be disappointed by results....
How to Market Your Small Business With Written Content

How to Market Your Small Business With Written Content

Many entrepreneurs offer advice and tutorials online. At first, it may seem absurd to want to give away expertise for free (or for a very low price), but from a marketing standpoint, there is a very logical explanation. For small businesses, writing and distributing...