How to Choose Colours for Your Branding

How to Choose Colours for Your Branding

Colours affect our moods and our choices, to a certain extent. While there are no hard and fast rules, certain colours have come to represent specific ideas and values when it comes to branding. So, when it comes to choosing colours for your branding, you definitely...
How to do a Brand Check-up

How to do a Brand Check-up

As an entrepreneur, you need to be hyper-aware of your business brand. In simple terms, your business brand is your company’s reputation. It is vital that you protect and manage your brand – after all, without a sound reputation, how can you expect your business to go...
How to be a Terrible Networker

How to be a Terrible Networker

If you are an entrepreneur, you have no doubt attended your share of networking events. Attending these events is an excellent way to grow your business. However, every business owner has at some point had the same fear cross their mind when they are about to attend a...
3 Signs Your Branding Isn’t Working

3 Signs Your Branding Isn’t Working

Small business branding is a two-way street. Putting out messages about your brand is important, but what is equally important is how those messages translate to your target market. How can you tell if your branding is hitting its target or missing its mark? Here are...
Traits of a Great Website

Traits of a Great Website

Launching a website for your small business can be daunting, but it is a worthy investment: every small business needs a great website. Here are a few traits to keep in mind to ensure that your website is meeting its full potential: 1) Your Website Should Have Purpose...