Why Every Entrepreneur Needs a Professional Headshot

Why Every Entrepreneur Needs a Professional Headshot

These days, personal brand is extremely important to any entrepreneur. Even if your occupation isn’t particularly “glamorous” or “public,” your personal brand will affect the way people perceive you and your small business. This in turn will influence their decision...
Should You Ever Work For Free? (Short Answer: No)

Should You Ever Work For Free? (Short Answer: No)

As a freelancer or a small business owner, you may get asked to work for free, especially when you’re first starting out. You will be presented with many reasons as to why it would serve your best interests to work for nothing: “I’ll recommend you to all my friends.”...
Go Where You’re Wanted

Go Where You’re Wanted

As an entrepreneur, how hard do you try to sell your product or service? When do you back down? Should you ever back down? You might be tempted to think, “I never give up. Everyone should be my client.” When faced with resistance, your entrepreneurial spirit kicks in...
Entrepreneur Myths Versus Realities

Entrepreneur Myths Versus Realities

On the surface, becoming an entrepreneur really does seem like a no-brainer. Why wouldn’t anyone want to work for themselves? It’s amazing! But if you dig a little deeper, you will realize that while running your own business is a wonderful opportunity for growth and...
Does Your Brand Need Fine-Tuning?

Does Your Brand Need Fine-Tuning?

When you’re a small business owner, you may find that you are constantly perfecting your branding. Whether it’s the start of a new year, a new quarter, a new launch, a new season, or if it’s something you do on a regular basis, checking in on your brand is always a...