How to Turn Your Hobby Into a Business

How to Turn Your Hobby Into a Business

Do you have a hobby? Have you ever thought about growing it into a small business? Whether it’s a side-hustle for some extra cash on the side, or a startup that could grow into a full-time business, turning your passion into a revenue stream is something worth...
Avoid These Common Rebranding Mistakes

Avoid These Common Rebranding Mistakes

Sometimes, it’s good to shake things up. As a business owner, it is important to know when it is time to rebrand and keep up with the changing times. But rebrands are not easy, even for big companies with huge budgets. In fact, rebrands can be more complicated than...
5 Branding Fundamentals for Your Business

5 Branding Fundamentals for Your Business

Sometimes, it’s good to get back to basics. When running a small business, it can be easy to get lost in the day-to-day tasks and lose focus on what it means to manage a brand. So here’s a quick refresher on 5 branding fundamentals for your business, to keep you on...
How to Write a Press Release

How to Write a Press Release

As a business owner, one way to promote your product or service is by earning favorable press coverage. Traditionally, media outlets you could approach were limited to printed publications, television, and radio. But nowadays, you could also try getting coverage in...
What to do when it’s time to hire a branding agency

What to do when it’s time to hire a branding agency

New business owners often finds themselves wearing many hats. If you are in the early stages of getting a business off the ground, you might cover every role your business requires, even the less-than-glamorous ones. One moment you are the CEO, next thing you know...