How to Design an Attention-Grabbing Storefront

How to Design an Attention-Grabbing Storefront

Does your business operate out of a brick-and-mortar location or storefront? If it does, you will want to pay special attention to your window display, storefront setup, and sales floor presentation. A well-designed display can make or break your shop. Coming up with...
How to Get a Perfect Headshot

How to Get a Perfect Headshot

As a business owner, your headshot is an important part of your personal and professional brand. You need a headshot for social media, your website, and any marketing materials you produce. Your headshot should convey professionalism and approachability. You want...
How Storytelling Can Help Entrepreneurs Build a Brand

How Storytelling Can Help Entrepreneurs Build a Brand

Are you a great storyteller? When faced with the task of building a brand for your business, storytelling might be the last thing on your mind. After all, what does storytelling have to do with your business? As it turns out… a LOT. The role of storytelling in...
3 Signs It’s Time to Pivot Your Small Business

3 Signs It’s Time to Pivot Your Small Business

Is it time for your small business to pivot? A business pivot is a change in direction. It may mean that you have to shake up your business model, try a new strategy, or offer new products and services. Change is an inevitable part of business ownership, so if you...
What’s in a Name? How to Name Your Business

What’s in a Name? How to Name Your Business

When you launch a new business, you will need to think of every aspect of your new brand. It all starts with a great business name. Here are 3 tips on how to name your business… 1. Make sure your business name hasn’t already been taken When picking a name for your...