by Kim Speed | Jan 19, 2024 | Uncategorized
Let’s dive into the world of User-Generated Content (UGC) and discover why it’s not just a buzzword but a game-changer for brands in today’s digital age. UGC is all about authentic content created by, you guessed it, users – customers, fans, and anyone who...
by Kim Speed | Nov 25, 2015 | News
As an entrepreneur, have you ever thought about writing and publishing a non-fiction book? These days, writing a book is a practical marketing practice for many business owners. And the good news is that publishing a non-fiction book that relates to your business or...
by Nishi Sood | Feb 11, 2015 | News
Becoming a successful small business owner requires a serious shift in mindset. When you become an entrepreneur you make the transition from being a skilled trades-person to being an expert in your field. Why is it important to be seen as an expert? Experts are valued...
by Nishi Sood | Sep 24, 2014 | News
Many entrepreneurs offer advice and tutorials online. At first, it may seem absurd to want to give away expertise for free (or for a very low price), but from a marketing standpoint, there is a very logical explanation. For small businesses, writing and distributing...