How to Write a Press Release

How to Write a Press Release

As a business owner, one way to promote your product or service is by earning favorable press coverage. Traditionally, media outlets you could approach were limited to printed publications, television, and radio. But nowadays, you could also try getting coverage in...
Public Relations for Your Small Business

Public Relations for Your Small Business

When it comes to getting publicity, entrepreneurs need to be more creative and think beyond traditional advertising. One such out-of-the-box tactic involves writing a press release and encouraging journalists from print, radio, television and digital media to talk...