How to Look Like an Expert

How to Look Like an Expert

Becoming a successful small business owner requires a serious shift in mindset. When you become an entrepreneur you make the transition from being a skilled trades-person to being an expert in your field. Why is it important to be seen as an expert? Experts are valued...
How to Market Your Small Business With Written Content

How to Market Your Small Business With Written Content

Many entrepreneurs offer advice and tutorials online. At first, it may seem absurd to want to give away expertise for free (or for a very low price), but from a marketing standpoint, there is a very logical explanation. For small businesses, writing and distributing...