by Kim Speed | May 21, 2014 | News
If you’re a small business owner, don’t forget to include social media in your branding strategy. While most entrepreneurs are savvy enough to not dismiss it completely, a common mistake is thinking that you have to have your branding nailed down before implementing...
by Kim Speed | May 14, 2014 | News
As small business owners, we are often asked, “Who is your target market?” And many of us will cheerfully answer, “Everyone!” And while it can be hard to turn away business, the truth is, “everyone” is never the right answer. One surefire way to waste time, money and...
by Kim Speed | May 7, 2014 | News
Every business needs to think about branding, and that includes small businesses! Here are three reasons why your small business needs branding: 1) Reach Your Target Proper branding will draw in the clients you want (and maybe even repulse the ones you don’t want)....
