by Nishi Sood | Jun 25, 2014 | News
Launching a website for your small business can be daunting, but it is a worthy investment: every small business needs a great website. Here are a few traits to keep in mind to ensure that your website is meeting its full potential: 1) Your Website Should Have Purpose...
by Nishi Sood | Jun 18, 2014 | News
Once you’ve got your small business’s brand honed and perfected, you may want to strongly consider putting together a Brand Guideline. Put simply, a brand guideline is a handy document that carefully outlines the parameters of your brand. A brand guideline is useful...
by Nishi Sood | Jun 11, 2014 | News
Your logo is at the frontline of your small business’s brand. As such, the design of your logo isn’t something you want to take lightly. Does your logo pass our quiz? Answer the following four questions with a “yes” or “no.” 1) Does your logo transcend time and space?...
by Nishi Sood | Jun 4, 2014 | News
When considering your small business’s brand, you no doubt want to stay current and relevant. Every brand can use a healthy update once in a while, but it’s important not to get too carried away with trends. Here are 3 reasons why you want your brand to be Trend...
