Small business owners tend to be a little rebellious: they don’t always stick to the rules, they don’t often follow the road most travelled, and they sure don’t like the mundane. So why should their marketing tactics be any different? After all, no one knows better than an entrepreneur that thinking outside-of-the-box is required if they are to stand out and stand tall amongst their competition.
Does your marketing strategy need something beyond the traditional direct mail postcard, the paid listing, and the tradeshow booth? Here are three out-of-the-box tactics to add spice to your marketing:
1) Write a Press Release
Is there a way to spin your business’s story in such a way that it becomes newsworthy? Are you helping your community, setting a trend, about to break through with the latest new gadget or service? Are you an up-and-coming-against-all-odds-hero-in-the-making-inspiring-success story? Do something meaningful that is worthy of publicattention, write a slick press release and approach print, radio, television and digital media. Engaging in public relations in this manner requires a lot of hustle and great communication skills, but if executed well, it is far more effective and credible than paid advertising.
2) Teach a Seminar
As an experienced professional, you have valuable information to share. If you dispense knowledge at a seminar or workshop, you will not only attract the right target market for your service or product, but you will position yourself as a leading expert in your field. You will also have an opportunity for some face-to-face networking with potential clients.
3) Send a Bulky Package
The problem with traditional direct mail pieces is that they sometimes get dismissed and tossed in the recycling bin without much regard. Great design and content will help your direct mail campaign, but why not take it a step further and send a bulky package to your prospect? While the usual postcard or envelope is in danger of blending in with junk mail, a mysterious bulky package will look like a special gift in the mail and peak the recipient’s curiosity. Therefore, it stands a better chance of getting opened: after all, who doesn’t like getting gifts in the mail? A bulky package could contain a promotional item worthy of keeping, such as a magnet, pen, calendar, USB stick… the possibilities are endless!
While considering out-of-the-box marketing tactics, always remember whom it is you are trying to reach and what will get THEIR attention and approval.
For professional guidance with your out-of-the-box marketing strategy, branding and design, contact Kim Speed of Purple Moon Creative today!
Need a hand with your business’ brand? Call Kim Speed at Purple Moon Creative today!
