Workshop: Build a Brand to Attract More Customers

Workshop: Build a Brand to Attract More Customers

In this value-packed, 60-minute workshop Bruce Harrott, Sales Communications Expert and Kim Speed, Branding Expert (Purple Moon Creative) will help you – Understand the basics of branding Learn how experts develop brands for their clients Create an action plan for...
4 Ways Social Media Can Help You Shape Your Brand

4 Ways Social Media Can Help You Shape Your Brand

If you’re a small business owner, don’t forget to include social media in your branding strategy. While most entrepreneurs are savvy enough to not dismiss it completely, a common mistake is thinking that you have to have your branding nailed down before implementing...
Determining Your Target Market

Determining Your Target Market

As small business owners, we are often asked, “Who is your target market?” And many of us will cheerfully answer, “Everyone!” And while it can be hard to turn away business, the truth is, “everyone” is never the right answer. One surefire way to waste time, money and...
3 Reasons Why Your Small Business Needs Branding

3 Reasons Why Your Small Business Needs Branding

Every business needs to think about branding, and that includes small businesses! Here are three reasons why your small business needs branding: 1) Reach Your Target Proper branding will draw in the clients you want (and maybe even repulse the ones you don’t want)....