by Nishi Sood | Sep 3, 2014 | News
It’s happened to every small business owner. One minute you’ll be an innocent bystander at a networking event, a social function, or even some random encounter where you’re just killing time, and someone asks you the all-important question, “So what is it that you...
by Nishi Sood | Aug 27, 2014 | News
As a small business owner, you’ve probably heard many theories on branding, some of them good, some of them bad, some of them ugly. Here are a couple of our favourite branding myths that keep creeping up: 1) MYTH: Branding is Just a Fancy Word for Design Branding is...
by Nishi Sood | Aug 20, 2014 | News
With all the high-tech and digital wizardry dominating small business marketing these days, it’s easy to forget just how important it is to have an impactful business card. If you bring just one thing to a business meeting or networking event, it better be your...
by Nishi Sood | Aug 13, 2014 | News
Small business branding is a two-way street. Putting out messages about your brand is important, but what is equally important is how those messages translate to your target market. How can you tell if your branding is hitting its target or missing its mark? Here are...
by Nishi Sood | Aug 6, 2014 | News
Small business owners tend to be a little rebellious: they don’t always stick to the rules, they don’t often follow the road most travelled, and they sure don’t like the mundane. So why should their marketing tactics be any different? After all, no one knows better...
