If you’re an entrepreneur, you must know that networking with other entrepreneurs will help you grow your business. Nevertheless, many small business owners are hesitant to network.
Networking can be particularly daunting if you’re shy. But if you want your small business to thrive, you need to step out of your comfort zone and give networking a serious try. Here are a few things to remember if you’re a shy networker:
1) They’re uncomfortable too
Find someone at a networking event who also seems awkward and shy. (Hint: they’re usually near the buffet table!) Introduce yourself and strike up a conversation. Have some “networker pick-up lines” ready.
2) Don’t be afraid to use “networker pick-up lines”
Here are a few opening lines to keep on stand-by:
- “How did you find out about this event?” They might mention the organizer or the person who invited them, in which case you have a common person to talk about.
- “Have you been to many of these events?” The answer is probably “no” and now you’ll have something in common.
- “So what is it that you do?” Make it about them and they’ll have no problem engaging you in a conversation.
- “Who is your ideal client?” Now you’re helping them. Do you know anyone that might be a good lead or referral partner for them? Help them out and maybe (hopefully) they’ll do the same for you.
3) Prepare for battle
Rehearse your elevator pitch before-hand so when someone asks you about your business, you’ll be ready .Have plenty of business cards on your person (make sure they are easily accessible and not crumpled or worn-out). Have your calendar handy so you can schedule follow-up meetings. If possible, find out who will be attending in advance and check out their websites and social media presences; find some common ground to discuss with them and decide if they are worth your limited networking time. Eat ahead of time and don’t bring too much to carry so you can have your hands free for shaking hands, exchanging business cards, writing notes etc.
4) Don’t sell
Selling to someone you have just met is a huge turn-off. Instead, focus on getting to know them and their business. Figure out how you can help them: who do you know that could be potential referral partners or clients for them? And they should do the same for you.
5) Follow up
As soon as you can, gather up all the business cards of the people who seem to be good connections for you and schedule one-on-one coffee meetings with them. Follow them on social media, subscribe to their e-blasts and get them to do the same for you. Stay in touch until the next networking event, which will no doubt go much smoother.
Above all, be confident when you attend networking events. Confidence comes from knowing your business and knowing your brand.
Need a hand with your business’ brand? Call Kim Speed at Purple Moon Creative today!
