by Nishi Sood | Feb 25, 2015 | News
Human beings are visual creatures, so as an entrepreneur, you have likely considered using images for your small business’s website, blog, promotional pieces and various marketing materials. While it’s always best to stand out with original images that are created...
by Nishi Sood | Feb 18, 2015 | News
When you’re a small business owner, it becomes necessary to think of out-of-the-box ways to find clients who are right for you. One way to engage your specific target market is to brand yourself as an expert by hosting an event such as a workshop or seminar. The...
by Nishi Sood | Feb 11, 2015 | News
Becoming a successful small business owner requires a serious shift in mindset. When you become an entrepreneur you make the transition from being a skilled trades-person to being an expert in your field. Why is it important to be seen as an expert? Experts are valued...
by Nishi Sood | Feb 4, 2015 | News
When it comes to getting publicity, entrepreneurs need to be more creative and think beyond traditional advertising. One such out-of-the-box tactic involves writing a press release and encouraging journalists from print, radio, television and digital media to talk...
by Nishi Sood | Jan 28, 2015 | News
As an entrepreneur, how hard do you try to sell your product or service? When do you back down? Should you ever back down? You might be tempted to think, “I never give up. Everyone should be my client.” When faced with resistance, your entrepreneurial spirit kicks in...
by Nishi Sood | Jan 21, 2015 | News
Many small businesses experience the occasional down-time or an off-season. It’s a natural part of the business cycle. Instead of sitting idle or panicking over a temporary slump in activity, here are a few things that you as an entrepreneur can do to maximize your...
