by Nishi Sood | Oct 15, 2014 | News
It doesn’t take long to set up a Facebook page or a Twitter account for your small business, but before you dive into social media marketing, pause and think about a few things to help ensure a positive experience: 1) Know Your Brand Embarking on any kind of marketing...
by Nishi Sood | Oct 8, 2014 | News
Successful small business owners are always learning. And while technical skills and work skills are important, let’s not forget about these life skills: 1) Learn to take a Punch (not literally) Do not fear failure. You have to keep trying new things and moving...
by Nishi Sood | Oct 1, 2014 | News
Offering original content for free (or for a very reasonable price) online, is a great way to position yourself as an expert, attract and engage an audience, and market your small business. While written content is simple and cost-effective, some entrepreneurs are...
by Nishi Sood | Sep 24, 2014 | News
Many entrepreneurs offer advice and tutorials online. At first, it may seem absurd to want to give away expertise for free (or for a very low price), but from a marketing standpoint, there is a very logical explanation. For small businesses, writing and distributing...
by Nishi Sood | Sep 17, 2014 | News
Sometimes being a small business owner can seem like a very solitary way of life. But it doesn’t have to be. In fact, there are several reasons why it’s in your best interests as an entrepreneur to find strength in numbers by belonging to a “team,” or a collective of...
by Nishi Sood | Sep 10, 2014 | News
These days, “personal branding” is often associated with tedious reality television stars and pop icons, but it is also a very real part of business entrepreneurship, and something that every small business owner should be aware of. Your personal branding should...
