by Nishi Sood | Jun 18, 2014 | News
Once you’ve got your small business’s brand honed and perfected, you may want to strongly consider putting together a Brand Guideline. Put simply, a brand guideline is a handy document that carefully outlines the parameters of your brand. A brand guideline is useful...
by Nishi Sood | Jun 11, 2014 | News
Your logo is at the frontline of your small business’s brand. As such, the design of your logo isn’t something you want to take lightly. Does your logo pass our quiz? Answer the following four questions with a “yes” or “no.” 1) Does your logo transcend time and space?...
by Nishi Sood | Jun 4, 2014 | News
When considering your small business’s brand, you no doubt want to stay current and relevant. Every brand can use a healthy update once in a while, but it’s important not to get too carried away with trends. Here are 3 reasons why you want your brand to be Trend...
by Kim Speed | May 21, 2014 | News
If you’re a small business owner, don’t forget to include social media in your branding strategy. While most entrepreneurs are savvy enough to not dismiss it completely, a common mistake is thinking that you have to have your branding nailed down before implementing...
by Kim Speed | May 14, 2014 | News
As small business owners, we are often asked, “Who is your target market?” And many of us will cheerfully answer, “Everyone!” And while it can be hard to turn away business, the truth is, “everyone” is never the right answer. One surefire way to waste time, money and...
by Kim Speed | May 7, 2014 | News
Every business needs to think about branding, and that includes small businesses! Here are three reasons why your small business needs branding: 1) Reach Your Target Proper branding will draw in the clients you want (and maybe even repulse the ones you don’t want)....
