How to Get a Perfect Headshot

How to Get a Perfect Headshot

As a business owner, your headshot is an important part of your personal and professional brand. You need a headshot for social media, your website, and any marketing materials you produce. Your headshot should convey professionalism and approachability. You want...
How Storytelling Can Help Entrepreneurs Build a Brand

How Storytelling Can Help Entrepreneurs Build a Brand

Are you a great storyteller? When faced with the task of building a brand for your business, storytelling might be the last thing on your mind. After all, what does storytelling have to do with your business? As it turns out… a LOT. The role of storytelling in...
How Business Owners Can Adopt a Growth Mindset

How Business Owners Can Adopt a Growth Mindset

As an entrepreneur, do you posses a growth mindset? A growth mindset is a psychological concept coined by Dr. Carol Dweck, a renowned psychologist and researcher at Stanford University.  It is the belief that anyone can grow, develop, and improve themselves with...
3 Signs It’s Time to Pivot Your Small Business

3 Signs It’s Time to Pivot Your Small Business

Is it time for your small business to pivot? A business pivot is a change in direction. It may mean that you have to shake up your business model, try a new strategy, or offer new products and services. Change is an inevitable part of business ownership, so if you...
What’s in a Name? How to Name Your Business

What’s in a Name? How to Name Your Business

When you launch a new business, you will need to think of every aspect of your new brand. It all starts with a great business name. Here are 3 tips on how to name your business… 1. Make sure your business name hasn’t already been taken When picking a name for your...
5 Branding Fundamentals for Your Business

5 Branding Fundamentals for Your Business

Sometimes, it’s good to get back to basics. When running a small business, it can be easy to get lost in the day-to-day tasks and lose focus on what it means to manage a brand. So here’s a quick refresher on 5 branding fundamentals for your business, to keep you on...