Does your business operate out of a brick-and-mortar location or storefront?
If it does, you will want to pay special attention to your window display, storefront setup, and sales floor presentation.
A well-designed display can make or break your shop.
Coming up with an eye-catching setup is part art and part science. Done correctly, it will help draw more customers into your store, keep them engaged, and help your store location thrive.
Here are some tips to keep in mind when designing an attention-grabbing storefront:
1. Be clear and focused
What is the primary message you want to convey about your brand through your display?
When designing your display, always keep your brand and message in mind. Your storefront should tell a story. Use clear signage and simple visuals to communicate your brand.
Avoid clutter, superfluous elements, and multiple ideas. It is most effective to focus on one underlying theme for the purpose of drawing people in.
Having a focal point in your window display can draw attention. It could be a featured product, a piece of art, or anything that represents your brand.
Don’t worry about conveying every message all at once regarding your business. Focus on one thing at a time to have impact and draw in your customer.
2. Be unique
Resist the urge to do what everyone else is doing with their displays. Remember, you want to stand out and be memorable!
Your brand is what sets you apart from others. Therefore, your storefront should reflect your brand by being unique.
Bring in elements that are unique to your business brand.
3. Be artistic and strategic in your lighting choices
Have you ever noticed how lighting plays a significant role in a movie? Creative lighting connects an audience to the scene.
As a business owner, you should approach lighting in a similar way. Use lighting to connect your customer to your store.
Not only does proper lighting make your storefront more appealing, but it can be used strategically to highlight your products and create a welcoming atmosphere.
You can use lighting to direct your customers attention, set a tone, and create mood. Lighting plays an important role in creating an emotional response that should align with your business brand.
4. Keep your storefront clean
Organize your products so their impact immediately draws in the customer. Clutter and disorder can subconsciously repel a potential buyer.
Above all, make sure your shop is clean. Even the slightest bit of dust and cobwebs can send the wrong message and make your brand seem stagnant.
Keep your display neat and change it regularly to keep it fresh. Your display changes should feel like a mini event. Your customers should feel a little excited when they see something new from you.
5. Choose your colours carefully
If you’ve gone through the rigorous process of branding your product or service, you’ve likely put a lot of thought into colour.
By all means, work your brand colours into your storefront display, but also take into account seasonal and contemporary themes.
If you are embracing the winter holidays with your display, you might want to incorporate some red, green, and gold as they suggest the season. If you are embracing spring, consider using pastels.
Colors can evoke emotions and attract attention. Use colour in a way that reflects your brand and appeals to your target audience.
Remember, your storefront is the first impression customers have of your store. Make it count!
