Many entrepreneurs offer advice and tutorials online. At first, it may seem absurd to want to give away expertise for free (or for a very low price), but from a marketing standpoint, there is a very logical explanation.
For small businesses, writing and distributing original content will not only position you as a leading expert in your industry, but it will help spread the word about what it is you do and get you new business.
Today’s entrepreneurs are fortunate, because creating and sharing original content online is not that complicated, nor does it have to be too expensive. Written content is particularly simple and cost-effective to produce and share. Here are just a few routes you can consider when creating and sharing original written content:
1) Write a Blog
Writing a blog on a regular basis is probably the easiest, fastest, most cost-effective way to get your content online. Integrate your blog with your website and you’ve just improved your site’s SEO (Search Engine Optimization). Readers love blogs because they are quick and hassle-free to consume, and super easy to share on social media.
2) Manage an E-newsletter
Once you’ve written a few blog posts, you might want to consider getting more mileage out of your written content by producing an email newsletter. Sending an e-newsletter directly to your list’s inboxes means you can divert cluttered streams, filters, and other obstacles social media sometimes presents. Just make sure your email campaign complies with Canada’s Anti-Spam Legislation (CASL).
3) Publish an E-book
After you’ve blogged for a while, you might just have enough original content for a whole book! Offering an e-book is not only a great way to share your original content and market yourself and your business, but you can also use it to build your email list or encourage people to subscribe to your blog in exchange for a free e-book.
Becoming a successful content marketer doesn’t happen overnight. It requires commitment and consistency. It is also imperative that you truly understand your brand and target market before trying to write content for your desired audience.
Need a hand with your business’ brand? Call Kim Speed at Purple Moon Creative today!
