It’s not always easy being the little guy.
When you own and run a small business, it can sometimes feel like you’re competing against big powerful corporations who have many advantages over you. Instead of feeling daunted, check out a couple of reasons why small businesses can hold their own against even the biggest of corporations:
Expertise
You are an expert in your industry and you run a business and you deal directly with your client. When a customer buys from a large company, they may never come in contact with an expert like you. A small business owner has the opportunity to get to know their client, figure out what it is they really need, and use their expertise to enhance their client’s experience. People who hire small businesses don’t just want to buy a product or service; they are in fact choosing to align themselves with experts.
Pricing
While you probably don’t have access to mass production or foreign cheap labor to produce at a cutthroat rate, you do have some advantages that can be translated into savings for your client. For example, if you work from home, you have lower overhead costs than a big company that rents out office space. Perhaps you are able to take on smaller, less frequent jobs than a bigger company. Maybe you save money by doing your own deliveries and packaging. All of these savings can be forwarded to the customer, making your pricing on par with the big guys.
Flexibility
What customer doesn’t appreciate flexibility? A small business is able to customize packages and products with greater ease than a large corporation. Not every client is exactly the same, and many will appreciate that you are able to recognize and act on that reality.
Connection
When a client gets to know you, your brand, your values and your brand values, your customer will truly feel they are being taken care of and you will experience the purest form of customer loyalty. What is more, these loyal clients will bring you more clients who will likely “get” you on the same level.
Need a hand with your business’ brand? Call Kim Speed at Purple Moon Creative today!
