3 Ways to Ensure Your Business Has Strong Brand Values

3 Ways to Ensure Your Business Has Strong Brand Values

Your company’s brand is your company’s reputation. In other words, it’s everything. It’s why your customer aligns with you, why they trust you, and why they want to buy from you. It’s why they will stay loyal to you and why they feel confident in recommending you to...
8 Types Of People You Want In Your Network

8 Types Of People You Want In Your Network

When you decide to start a business, one of the first things you should do is take a good hard look at your professional network. The people you surround yourself with are going to have a profound effect in your business – both positively and negatively, so choose...
Why Every Business Owner Should Publish a Book

Why Every Business Owner Should Publish a Book

Have you ever thought of writing a business book? There was a time when I never imagined I would. After all – I thought, I was a business owner – not an author. But, when the urge hit me, and wouldn’t let go, writing and publishing my book, “Branding on a Shoestring”,...
3 Reasons Your Small Business Needs a Brand

3 Reasons Your Small Business Needs a Brand

When you think of your small business, do you think about your brand? Or do you think branding is something meant for big companies, such as Apple or Amazon? The truth is, every business needs a brand – yes, even a small business. Especially a small business. When you...