by Nishi Sood | Sep 17, 2014 | News
Sometimes being a small business owner can seem like a very solitary way of life. But it doesn’t have to be. In fact, there are several reasons why it’s in your best interests as an entrepreneur to find strength in numbers by belonging to a “team,” or a collective of...
by Nishi Sood | Sep 10, 2014 | News
These days, “personal branding” is often associated with tedious reality television stars and pop icons, but it is also a very real part of business entrepreneurship, and something that every small business owner should be aware of. Your personal branding should...
by Nishi Sood | Sep 3, 2014 | News
It’s happened to every small business owner. One minute you’ll be an innocent bystander at a networking event, a social function, or even some random encounter where you’re just killing time, and someone asks you the all-important question, “So what is it that you...
by Nishi Sood | Aug 13, 2014 | News
Small business branding is a two-way street. Putting out messages about your brand is important, but what is equally important is how those messages translate to your target market. How can you tell if your branding is hitting its target or missing its mark? Here are...
by Nishi Sood | Jul 16, 2014 | News
It’s really no wonder why infographics have become so prominent on websites, blogs, social media and the digital marketing realm. When it comes to marketing your small business online, visuals such as infographics have proven to be very powerful for several reasons:...
