News/Views
Why Every Business Owner Should Publish a Book
Have you ever thought of writing a business book? There was a time when I never imagined I would. After all – I thought, I was a business owner – not an author. But, when the urge hit me, and wouldn’t let go, writing and publishing my book, “Branding on a Shoestring”,...
How to Promote Your Brand Using Digital Marketing
Having a strong online presence is a must in this day and age. Most people who are considering doing business with you will check you out online before making any decisions about investing in you. They will look for your website, do a Google search, or see what people...
5 Kinds of Team Support You Need As an Entrepreneur
If you’ve been an entrepreneur for a while, you already know that running your own business is a solitary experience. Sure, there are clients, colleagues, suppliers and employees around you, but being the person in charge puts you in unique, and therefore isolated,...
Person-To-Person Marketing Strategies That Work
The terms “marketing” and “branding” often get used interchangeably. But, in reality, they are very different from one another. Basically, your brand is who you are and what you promise. Marketing, on the other hand, is the act of promoting your business and its...
How To Design A Logo For Your Brand
What’s the first thing that pops into your head when someone says, “McDonalds”? “Apple”? “Google”? Chances are, the logos for these big brands will be among the first things that flash through your mind. There’s a good reason for that. These are powerhouse brands. And...
Why Every Business Owner Needs Personal Branding
As a business owner, have you ever thought about your personal brand? Does the thought of having a personal brand make you a bit uncomfortable? If it does, that’s understandable. You’re not alone. Many entrepreneurs believe that personal branding is rather pretentious...
The important first step to creating a brand that too many entrepreneurs skip
Pop quiz. As an entrepreneur, what’s the first thing you should do when creating a brand for your business? Work on your logo? No. Design a website? Wrong again. I might be the only branding expert who will tell you this, but your website and logo should NOT be the...
3 Reasons Your Small Business Needs a Brand
When you think of your small business, do you think about your brand? Or do you think branding is something meant for big companies, such as Apple or Amazon? The truth is, every business needs a brand – yes, even a small business. Especially a small business. When you...
How To Prepare To Identify Your Ideal Client
As a business owner, you have limited resources. You have limited time, limited focus, and limited energy… among other things. You simply can’t afford to waste your limited resources on trying to win over the wrong clients. Or, trying to please the wrong clients....
How to Write a Press Release
As a business owner, one way to promote your product or service is by earning favorable press coverage. Traditionally, media outlets you could approach were limited to printed publications, television, and radio. But nowadays, you could also try getting coverage in...
What to do when it’s time to hire a branding agency
New business owners often finds themselves wearing many hats. If you are in the early stages of getting a business off the ground, you might cover every role your business requires, even the less-than-glamorous ones. One moment you are the CEO, next thing you know...
How to Learn More about Your Target Audience
Every entrepreneur knows that strong branding is imperative to the success of a business. After all, your brand is your reputation. Your brand is what other people think about you. Therefore, successful branding starts with knowing your target audience, and knowing it...
How to Leave a Conversation at a Networking Event Without Awkwardness
As an entrepreneur, you are no doubt familiar with the ins and outs of attending networking events. Networking events are a cost-effective way to meet other like-minded business owners who can help you grow your business. But they can also be scary. Scary because –...
How to do a Brand Check-up
As an entrepreneur, you need to be hyper-aware of your business brand. In simple terms, your business brand is your company’s reputation. It is vital that you protect and manage your brand – after all, without a sound reputation, how can you expect your business to go...
How to Prepare for a Networking Event
Regularly attending networking events is a great practice for any entrepreneur. Business owners who make an effort to connect with other like-minded people are more likely to find support and grow their businesses. But before you randomly start signing up for...
How to Follow Up After a Networking Event
Every smart entrepreneur knows that attending networking events will help you grow your business. What many business owners don’t realize is that the most important part of networking is the follow-up. If you take the time, expense, and effort to go to a...
How to Start a Conversation at a Networking Event
Every successful business owner understands the value of relationships. The best way to meet new people and cultivate existing relationships is to actively network with other entrepreneurs. Networking events are ideal for building professional relationships, but many...
How to be a Terrible Networker
If you are an entrepreneur, you have no doubt attended your share of networking events. Attending these events is an excellent way to grow your business. However, every business owner has at some point had the same fear cross their mind when they are about to attend a...
How to Build a Support Network for Your Business Brand
Entrepreneurs tend to be solitary creatures. But sooner or later, every business owner comes to realize that in order to grow, they need to build a support group for their business. “Your network is your net worth.” A solid network is made up of diverse people who add...
How to Brand Your Business like a Minimalist
We’ve all heard the phrase, “less is more” but did you know that adopting a minimalist approach can help with your business branding? As an entrepreneur, you have to make dozens (possibly hundreds, or what feels like thousands) of decisions regarding your business...
How to Build Brand Awareness at a Networking Event
Networking is a great way to promote your small business. If you are a small business owner, one of the fastest and most effective ways to grow your business is by attending networking events. However, attending networking events can be time-consuming and not worth...
How to Invest In Your Personal Brand
As a small business owner, your personal brand and your business brand are tightly interwoven. If you let your personal brand stagnate, it will reflect on your business. This is why it is very important for entrepreneurs to invest in themselves and their personal...
3 Personal Branding Myths That Entrepreneurs Need to Stop Believing
Most small business owners are aware of the importance of having a business brand, but many are not mindful of their personal brand. A business brand and its owner’s personal brand are closely intertwined. In fact, for really small businesses, they might be the same...
How To Grow Your Small Business Through Referral Marketing
It is vital for every small business owner to master the art of Referral Marketing. Referral Marketing (also known as Word Of Mouth Marketing) is probably the most cost-effective way for any entrepreneur or freelancer to build up their credibility and gain new...
Small Business Owners – Do you know Neil Patel? Well you should!
Who is Neil Patel and why should you care? I only recently started to follow Neil. In a very short amount of time he has provided me with so much FREE and USEFUL business information that I had to let you know about him so you too can benefit. Neil is the co founder...
Entrepreneur Stories Podcast Interview – Kim Speed
I was recently interviewed by Jamil Jama of Entrepreneur Stories where we discussed how Purple Moon Creative, Brand and Marketing Boutique started and how it has evolved. We also discussed how and why it is so important for a small business to develop and own their...
How Writing a Book Can Help Entrepreneurs Grow Their Businesses
As an entrepreneur, have you ever thought about writing and publishing a non-fiction book? These days, writing a book is a practical marketing practice for many business owners. And the good news is that publishing a non-fiction book that relates to your business or...
3 Ways To Take Your Small Business To The Next Level
You’ll know when it happens. You’ve worked hard to grow your small business and finally the clients are lining up to get a piece of your valuable product or service. You’re working all hours of the week with no time off in sight. And then reality hits. Your current...
Do Introverts Make Good Entrepreneurs?
When you think of a “typical” entrepreneur, do you think of them as having an extroverted personality or an introverted personality? Extroverts tend to be very outgoing, social, demonstrative and expressive. Introverts, on the other hand, tend to be more quiet,...
How to Dress Like an Entrepreneur
One of the great perks of being in business for yourself is not having to conform to office culture and wearing a corporate “uniform.” As an entrepreneur based in a home office, you can wear whatever you want. You can work in your bathrobe! You can technically attend...