News/Views

How to Use Your Time When Business is Slow

How to Use Your Time When Business is Slow

Currently, many business owners are facing a lockdown or similar restrictions brought on by the COVID-19 pandemic. Needless to say, this is a stressful time for many entrepreneurs. But stressful times come with the territory of owning a business, and it’s important to...

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3 Business Rules Worth Breaking

3 Business Rules Worth Breaking

When it comes to business, there are certain rules or concepts that are tried and true. However, as entrepreneurs, we need to be careful of taking things too literally. Sometimes, we have to read in between the lines – maybe even break the rules a little. After all,...

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3 Ways to Ensure Your Business Has Strong Brand Values

3 Ways to Ensure Your Business Has Strong Brand Values

Your company’s brand is your company’s reputation. In other words, it’s everything. It’s why your customer aligns with you, why they trust you, and why they want to buy from you. It’s why they will stay loyal to you and why they feel confident in recommending you to...

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5 Brands that are Pivoting during COVID-19

5 Brands that are Pivoting during COVID-19

Around the globe, small business owners are experiencing a changing world and shift in the way they are now doing business. Many businesses that provide us with food, health, and safety, or online learning and entertainment are now booming and profiting during this...

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3 Big Lies About Starting A Business

3 Big Lies About Starting A Business

What does an entrepreneur look like? If we were to leave it up to social media, Hollywood movies, and the stories we like to tell ourselves and each other, you will find a rather limited representation of how a small business owner should look, act, and conduct their...

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8 Types Of People You Want In Your Network

8 Types Of People You Want In Your Network

When you decide to start a business, one of the first things you should do is take a good hard look at your professional network. The people you surround yourself with are going to have a profound effect in your business – both positively and negatively, so choose...

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How To Transition From Employee To Entrepreneur

How To Transition From Employee To Entrepreneur

Making the transition from employee to entrepreneur can seem daunting. Perhaps you think that one has nothing to do with the other. If you are new to business ownership, you might think that you are starting from scratch. Good news! You have been preparing for...

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What it takes to start a business in your 50s

What it takes to start a business in your 50s

You’ve been in the corporate environment all your life. You’ve done well, climbed the proverbial corporate ladder, and make a good living. However, you are now wondering if this is it? You don’t desire to move up in the company or take on more responsibility. You may...

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How Branding Done Right Saves Time and Money

How Branding Done Right Saves Time and Money

In this radio interview on The Networking Diva Hour with host Jeniece Carlson I discuss how a small business can benefit from a great brand. There’s a popular saying that you either have to spend time or money to build your business. When you don’t have the budget,...

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3 Ways To Leverage Your Years Of Experience To Build A Brand

3 Ways To Leverage Your Years Of Experience To Build A Brand

Mature, first-time entrepreneurs have a lot to offer in terms of value to their target audience. They just have to think a little out-of-the-box when it comes to leveraging their experience when building a brand. Writing a book or ebook is a great way to help people while positioning yourself as an expert in your industry. Giving presentations or talks will also get you in front of people who might be interested in what you have to offer. And finally, creating a course will enable you to help people on a deeper level, all while growing your reputation among the right audience.

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Why You’re Never Too Old To Start A Business

Why You’re Never Too Old To Start A Business

.There are lots of reasons to start a business. And, there are plenty of reasons to NOT start a business. The truth is, while being an entrepreneur is not easy, and definitely not for everyone, it is also an extremely rewarding career path. And, many of the reasons...

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How Busy Entrepreneurs Find Down Time

How Busy Entrepreneurs Find Down Time

Down time is a must for the busy professional. And yet, we all know how difficult it is to make it happen. As an entrepreneur, it can be challenging to justify the need for time off, especially when you are the driving force behind your own business. In recent years,...

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3 Mind Shifts That Happen Before Entrepreneurial Success

3 Mind Shifts That Happen Before Entrepreneurial Success

Not every entrepreneur’s rise to success is going to be the same, but there are some pivotal mind shifts, or milestones, that tend to occur within every epic business success story. These changes in your mindset won’t happen overnight, or in any particular order, but...

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How To Set Yourself Up For Success Before You Launch Your Business

How To Set Yourself Up For Success Before You Launch Your Business

Running your own business will be one of the most fulfilling things you will ever do in your life. It is an opportunity for personal growth and creating your ideal lifestyle.

It will also be one of the most difficult and gut-wrenching experiences of your life.

So, it’s important that you take some pre-emptive measures in order to ensure a smooth transition.

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Why Become An Entrepreneur?

Why Become An Entrepreneur?

Have you thought about the risks? The long hours? The uncertainties? The responsibilities that are all on your shoulders, and no one else’s? The choice to forsake the safe and secure nine-to-five grind and go into business for yourself is not a decision for the faint...

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How to Network at Parties and Social Events

How to Network at Parties and Social Events

Networking is an incredibly effective way to grow your business. As an entrepreneur, you should always be networking. And, not just at business networking events, but even at parties and social events as well. Between summer barbeques, Christmas gatherings, your...

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5 Kinds of Offline Marketing That Will Grow Your Business

5 Kinds of Offline Marketing That Will Grow Your Business

As an entrepreneur, you know the value of marketing. The trick becomes knowing where you should invest your marketing dollars and time. In this day and age, when it comes to marketing, the emphasis tends to be on online marketing. While online marketing tactics – such...

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