News/Views

If you’re a small business owner, don’t forget to include social media in your branding strategy. While most entrepreneurs are savvy enough to not dismiss it completely, a common mistake is thinking that you have to have your branding nailed down before implementing...

As small business owners, we are often asked, “Who is your target market?” And many of us will cheerfully answer, “Everyone!” And while it can be hard to turn away business, the truth is, “everyone” is never the right answer. One surefire way to waste time, money and...

Every business needs to think about branding, and that includes small businesses! Here are three reasons why your small business needs branding: 1) Reach Your Target Proper branding will draw in the clients you want (and maybe even repulse the ones you don’t want)....

This week I attended the Women in Biz Network Conference where a group of female entrepreneurs gathered to network, eat, be entertained and most importantly learn. Here are a few key things I wanted to share with other women entrepreneurs that I felt were important....

We’re happy to share that the Small Business Marketing Workshop successfully wrapped up last week. Very successfully because the day before Toronto had received a record snowfall….and the only people who couldn’t make it were sick, not snowed in! It was a pleasure...

From Small Business Marketing Workshop Blog. It can be a real struggle for many small businesses to find new clients. One of the most common things we hear small business owners say is that they don’t know where to find potential clients. That can definitely be a...

Photo Credit: http://www.bestadsontv.com Famous Art Recreated Using Faber Castell Pencils When I first saw this headline I thought – oh that's been done a hundred times. Then I clicked on the image and realized that it was Vincent Van Gogh's 'Terrace Cafe at Night'...

First off your brand is not what you say it is. Your brand is what your customers or clients think or say about you. It’s the experience your customer has with your product or service. In one word it’s your reputation. Branding and the logo While your logo is part of...