Small Business Marketing Workshop Wraps Up!

Small Business Marketing Workshop Wraps Up!

We’re happy to share that the Small Business Marketing Workshop successfully wrapped up last week. Very successfully because the day before Toronto had received a record snowfall….and the only people who couldn’t make it were sick, not snowed in! It was a pleasure...
Excellence in Print Ads

Excellence in Print Ads

Photo Credit: http://www.bestadsontv.com Famous Art Recreated Using Faber Castell Pencils When I first saw this headline I thought – oh that’s been done a hundred times. Then I clicked on the image and realized that it was Vincent Van Gogh’s ‘Terrace...
What is a brand and why should a small business care?

What is a brand and why should a small business care?

First off your brand is not what you say it is. Your brand is what your customers or clients think or say about you. It’s the experience your customer has with your product or service. In one word it’s your reputation. Branding and the logo While your logo is part of...