On the surface, becoming an entrepreneur really does seem like a no-brainer. Why wouldn’t anyone want to work for themselves? It’s amazing!
But if you dig a little deeper, you will realize that while running your own business is a wonderful opportunity for growth and success, it is not for everyone. Think you’ve got what it takes? Here are some prevalent myths about running a small business, plus some vital reality checks for those who are still brave enough to take the plunge.
No Boss
Not everyone is lucky enough to work for someone they like. The small business owner doesn’t have to answer to a boss, but they do have to answer to several clients. This can be a challenge, but successful entrepreneurs know that they can “fire” clients when necessary. Experienced business owners learn how to work with people they see eye-to-eye with; they align themselves with clients and brands who share the same values and ethics, so that their job feels more like collaboration than work.
No Meetings
Business meetings not only suck the hours out of a workday, but they can also suck the life out of an employee. The small business owner is free to run their day independently, but they risk being extremely isolated. So even though business owners don’t have to endure tedious and pointless meetings, it’s considered good practice to consistently go out and network, engage clients, meet prospects etc. Great entrepreneurs – even the introverts – know the value of strong relationships.
No Interruptions
Working in an office full of distractions and inconsiderate coworkers can feel like running an obstacle course when you’re trying to be productive. The truth is, however, if someone subconsciously wants to find distraction, they will find distraction. Small business owners who work in a cocoon at home can easily get derailed by emails, social media, and household chores if they do not exercise extreme discipline. A successful business owner has conquered the art of self-discipline.
No Schedule
Freedom is a double-edged sword. Having the ability to run your own workday around things that matter to you (daycare, gym, partner’s schedule, etc.) is a luxury, but again, it requires rigorous discipline: a strong small business owner knows how to prioritize, when to say no, and how to set boundaries. This is much harder to do than it sounds.
No Dress Code
Working in your pajamas may seem glamorous at first, but truthfully, you won’t be at the height of productivity if you’re dressed for sleep. Besides, you never know who is going to drop by! While you don’t have to wear a stifling business suit, dressing up so that you are ready for whatever the day throws at you is as important as putting on armor before a battle.
No Commute
Commuting takes time, causes stress and exposes you to nasty germs and odors. While the smart entrepreneur enjoys the fact that they don’t have to endure a commute, they also know what it really translates into is more time for productivity! The negative side to never having to commute to work is that you never really leave work either. If the small business owner isn’t careful, they may feel like they never get time off.
Challenges aside, true entrepreneurs push forward anyway because to them, the rewards far outweigh the difficulties. It’s not a life for everyone, but if it’s right for you, it’s worth it! The key is to figure out what your values and priorities are (which will no doubt reflect in your brand values), and figure out if being self-employed lines up with those values.
Need a hand with your business’ brand? Call Kim Speed at Purple Moon Creative today!
