Inevitably, there comes a point when there are simply just not enough hours in a day for an entrepreneur to handle all aspects of their small business on their own. At this stage in the game, it may become necessary to go from being a solopreneur to delegating work out to subcontractors.
Hiring someone to work for your small business is a decision that can make or break your company. Do not take it lightly and keep these factors in mind:
Make sure the subcontractor aligns with your brand and brand values
In the eyes of your client, your subcontractor is essentially you and your business. Don’t just look at the quality of their work, but also attitude, their approach to customer service, the way they talk, the way they dress, the way they problem-solve… all of it reflects on you and your brand. If they mess up, you have to deal with the repercussions. Make sure your subcontractor is in alignment with your brand your personal brand, and your brand values.
Make sure they know who’s boss
When your client sees your subcontractor as an extension of you and your company, they may mistakenly pass future business on to your subcontractor. Make sure that your subcontractor understands that any future business and referrals generated while they represent your company goes to your company, not to them.
Make sure they respect confidentiality
Your subcontractor should know better than to divulge your company’s secrets, your clients’ dirty laundry, how much you pay them, the perks they pass on to you, etc. Keep in mind that if you signed an NDA (non-disclosure agreement) with your client, your use of subcontractors may be restricted or even prohibited.
Make sure they know you’re not exclusive
Remember, when running a business it’s best if all your eggs aren’t in one basket. Make sure your subcontractors understand that you need to keep your options open and will hire other subcontractors when required.
Make sure they play nice with other subcontractors
Sometimes, subcontractors need to work together. You’re building a team, so subcontract to team players. Do not tolerate drama, as there is no place for it when you are running a business.
And finally, get it ALL in writing
You don’t necessarily have to get a legal document, but having your goals and intentions written out sets clear boundaries and cuts back on false expectations and drama.
Hiring subcontractors can easily take your business to the next level. To have a successful relationship with a subcontractor, be transparent about what it is you want and look for a mutually beneficial, win-win agreement.
Need help with your small business branding and marketing? Call Kim Speed at Purple Moon Creative today!