by Kim Speed | Jul 29, 2015 | News
These days, personal brand is extremely important to any entrepreneur. Even if your occupation isn’t particularly “glamorous” or “public,” your personal brand will affect the way people perceive you and your small business. This in turn will influence their decision...
by Nishi Sood | Feb 11, 2015 | News
Becoming a successful small business owner requires a serious shift in mindset. When you become an entrepreneur you make the transition from being a skilled trades-person to being an expert in your field. Why is it important to be seen as an expert? Experts are valued...
by Nishi Sood | Jan 28, 2015 | News
As an entrepreneur, how hard do you try to sell your product or service? When do you back down? Should you ever back down? You might be tempted to think, “I never give up. Everyone should be my client.” When faced with resistance, your entrepreneurial spirit kicks in...
by Nishi Sood | Sep 10, 2014 | News
These days, “personal branding” is often associated with tedious reality television stars and pop icons, but it is also a very real part of business entrepreneurship, and something that every small business owner should be aware of. Your personal branding should...
