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User-Generated Content: Why It’s a Win-Win for Brands and Customers
Let's dive into the world of User-Generated Content (UGC) and discover why it's not just a buzzword but a game-changer for brands in today’s digital age. UGC is all about authentic content created by, you guessed it, users – customers, fans, and anyone who loves...
2024 Marketing Trends essential for Small Business Success
As we edge towards 2024, the landscape of marketing continues to evolve at a breakneck pace. Staying ahead means not just keeping up with trends, but also understanding how to leverage them effectively. In this article, I highlight key marketing trends that small...
How to Design an Attention-Grabbing Storefront
Does your business operate out of a brick-and-mortar location or storefront? If it does, you will want to pay special attention to your window display, storefront setup, and sales floor presentation. A well-designed display can make or break your shop. Coming up with...
6 Tips for Better Video Conference Calls
Video conference calls have been a part of running a small business for a long time, but their popularity soared during the Covid pandemic. Since then, remote and hybrid work has become more commonplace, so video conferencing continues to be popular. After all, video...
How to Turn Your Hobby Into a Business
Do you have a hobby? Have you ever thought about growing it into a small business? Whether it’s a side-hustle for some extra cash on the side, or a startup that could grow into a full-time business, turning your passion into a revenue stream is something worth...
Avoid These Common Rebranding Mistakes
Sometimes, it’s good to shake things up. As a business owner, it is important to know when it is time to rebrand and keep up with the changing times. But rebrands are not easy, even for big companies with huge budgets. In fact, rebrands can be more complicated than...
How to Get a Perfect Headshot
As a business owner, your headshot is an important part of your personal and professional brand. You need a headshot for social media, your website, and any marketing materials you produce. Your headshot should convey professionalism and approachability. You want...
How Storytelling Can Help Entrepreneurs Build a Brand
Are you a great storyteller? When faced with the task of building a brand for your business, storytelling might be the last thing on your mind. After all, what does storytelling have to do with your business? As it turns out… a LOT. The role of storytelling in...
How Business Owners Can Adopt a Growth Mindset
As a business owner, you will enjoy more success if you adopt a growth mindset. You can cultivate a growth mindset by practicing a few behaviours, such as: embracing setback, developing a love for learning, accepting constructive feedback, and turning jealousy into inspiration and motivation.
3 Signs It’s Time to Pivot Your Small Business
Is it time for your small business to pivot? A business pivot is a change in direction. It may mean that you have to shake up your business model, try a new strategy, or offer new products and services. Change is an inevitable part of business ownership, so if you...
What’s in a Name? How to Name Your Business
When you launch a new business, you will need to think of every aspect of your new brand. It all starts with a great business name. Here are 3 tips on how to name your business… 1. Make sure your business name hasn’t already been taken When picking a name for your...
5 Branding Fundamentals for Your Business
Sometimes, it’s good to get back to basics. When running a small business, it can be easy to get lost in the day-to-day tasks and lose focus on what it means to manage a brand. So here’s a quick refresher on 5 branding fundamentals for your business, to keep you on...
How to Choose Colours for Your Branding
Colours affect our moods and our choices, to a certain extent. While there are no hard and fast rules, certain colours have come to represent specific ideas and values when it comes to branding. So, when it comes to choosing colours for your branding, you definitely...
5 Tips for a Successful Small Business Logo
Designing a small business logo should generally be left to professionals. Even so, as an entrepreneur, it’s a good idea to know a few things about logo design so that you know what to ask for when hiring a professional logo designer. Here are 5 tips for a successful...
What’s in a Name? Do You Call Yourself an Entrepreneur?
If you run a company, you’ve perhaps wrestled with the idea of giving yourself some kind of description. I’m not talking about your business name, I’m talking about YOU. Who did you become once you became your own boss? Maybe you had to fill in a profile on social...
How To Be A More Focused Entrepreneur
It can be hard to stay focused when you are an entrepreneur. When you run your own business, you don’t have a boss breathing down your neck to get things done. This can be a blessing and a curse! On the one hand, no one is watching your every move (which is great),...
3 Reasons Why Entrepreneurs Need to Be Around Other Entrepreneurs
Birds of a feather flock together.
But sometimes, you have to go the extra mile to find your flock.
Typically, being an entrepreneur is a pretty solitary experience, and you have to make an effort to connect with others who are like you (they don’t just flock towards you).
5 Productivity Hacks for When You Work From Home
If you run your own business, chances are you are familiar with working from home. While having a home office can sound like a dream, many entrepreneurs find it a challenge to get much done when they are surrounded by the day-to-day distractions of home life....
3 Soft Skills for Successful Entrepreneurs
Being new at something is never easy. If you are launching your first business, you might worry you don’t have all the necessary skills required. You may be especially afraid if you are leaving a career path that has nothing to do with your new business idea. Maybe...
I Want to Start a Business But I Don’t Have Any Ideas
Want to start a business? It all begins with a great idea — right? Wrong! Maybe it does in the movies. The main character hits a wall, they’re down and out, then… BAM. THE IDEA. The big idea hits them, and it’s clear as day! They get to work and they do the big thing...
3 Entrepreneur Milestones No One Talks About
We’ve all heard about entrepreneur milestones. They usually include things like: Being able to quit your day job and finally making your side-hustle into your main hustle Launching your website Getting your first client Getting your first repeat client Hiring your...
What’s the Difference Between a “Brand” and “Branding”?
If you’ve ever contemplated starting a business, you’ve likely been hit with questions regarding your “brand” and branding”. These terms often get used interchangeably, but they are quite different. As an entrepreneur, it’s important to understand the distinction....
How to Grow Your Network Without Leaving Your Desk
I think we can all agree that a key to growing your small business is growing your business network. But, thanks to COVID-19 and social distancing practices, meeting people face-to-face might not be as easy or appealing as it once was. Even as restrictions are lifted,...
What is Entrepreneur Burnout and How Do We Manage It?
If you’re an entrepreneur, chances are you have experienced burnout. While many adults can relate, business owners are particularly prone to burnout. That is because, left to our own devices, we run the risk of never allowing ourselves to leave work. When you’re the...
3 Ways “Hustle Culture” is Lying to Entrepreneurs
If you’ve been an aspiring entrepreneur for more than 5 minutes, you’ve likely heard of the term, “hustle culture”. This buzz phrase is all over social media, and it’s a hot topic of discussion among the business owner community. Basically, hustle culture is the...
4 Ways to Talk Yourself Out of (and then back into) Starting Your Own Business
Ever think of starting your own business? It’s nice to daydream, isn’t it? But, if you’re like many would-be entrepreneurs, you might have trouble taking the plunge. First, Imposter Syndrome sets in, followed by dread. Then, you insidiously start talking yourself out...
3 Advantages Small Businesses Have Over Big Businesses
Let’s not sugar-coat things. Small businesses took a hit over the COVID pandemic. It was a rough ride, but we are starting to see the light at the end of the tunnel, and it’s time to think about recovery. And not just surviving, either – it’s time to think about how...
How Entrepreneurs Measure Success
A question for the entrepreneurs… How do you measure your company’s success? There are a lot of possible answers to this question, but it’s a safe bet that “money” is somewhere in your top 5 (or maybe top 3… or top 1). Making money is definitely a great measure of...
Should Entrepreneurs Take Personality Tests?
Have you ever taken a personality test? Chances are, you probably have. After all, it seems there’s a personality test for everything! There are tests that claim to figure out everything and anything – from your communication style, to who you should date, to what...
Why a Pandemic is the Perfect Time to Start a Business
The global COVID-19 pandemic has put stress on everyone. And, starting a business may be the last thing on your mind right now. But if you feel the pull – and every entrepreneur with the start-up instinct knows what I am talking about – then maybe you should throw...